Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for […]Read More »
Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain.
The information covered below comes from three original sources and has been updated over time, with notes where updates have happened. Here are those sources:
First is the Bloomberg story that broke the news about RankBrain (See also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where these sources are used, when deemed necessary, apart from general background information.Read More »
The world of marketing is shifting. This shift has shown an emphasis on things like email communications, web tracking, Search Engine Optimization and Social Media Campaigns.Read More »