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Google RankBrain Algorithm | Google SEO Process

Google RankBrain Algorithm | Google SEO Process

Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain.

The information covered below comes from three original sources and has been updated over time, with notes where updates have happened. Here are those sources:

First is the Bloomberg story that broke the news about RankBrain (See also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where these sources are used, when deemed necessary, apart from general background information.

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